Category: Strategy

By Gonzalo García, Founder and CEO of Markentry USA Introduction The US is a market of more than 328 million people that generates about a quarter of the world's gross domestic product. Hispanics are already the largest minority, with 17% of the population, which makes this market even more attractive to companies from Spain and Latin America. Success in this country can be a turning point in the development of any company.The Cosentino Group, producer and distributor of surfaces for architecture and design, was created from a small marble producer company founded in Almería, Spain in the 1940s. Today, more than half of its sales come from the US market, where its workforce exceeds 1,000 employees.After 16 years of work experience in the US, largely leading or advising internationalization projects, I…