Blog – Page 3 – Markentry USA

26Apr 2021 by ggarciadme@gmail.com

7 Highlights from my Conversation with two Ambassadors on the Biden Era

Blog

By Gonzalo García, Founder and CEO of Markentry USA Last Wednesday, April 21st, I had the pleasure of hosting a webinar on behalf of the US Spain Executives Community with the title ''Biden Era, Impact on US Spain relations". We had the privilege of talking with Spain's Ambassador to the US, Santiago Cabanas, and former US Ambassador to Spain, Alan Solomont. You can find a full description of the webinar, their bios and the complete video at the event web page.The purpose of the webinar was to discuss the changes derived from the transition to the new Biden Administration and its impact on the bilateral relations between Spain and the US. It focused on economic and business aspects, including topics like multilateralism, immigration, trade, tariffs, business opportunities and other areas. Even though the…

05Mar 2021 by ggarciadme@gmail.com

Suspension of the tariffs between the US and the EU derived from disputes over public aid to Boeing and Airbus

Business

In a joint statement on March 5th, the US and the European Union have agreed to an immediate suspension of the tariffs that had arisen as a result of disputes associated with public aid to Boeing and Airbus. A similar agreement between the US and the UK was announced the prior day.These conflicts, managed within the framework of the World Trade Organization (WTO), had led to the authorization by WTO of tariffs on a wide range of products from both sides. This confirms the expectations we had explained in our recent article The Biden Era is Coming: Impact on Companies International and in which we said "It is to be hoped that the new administration will resume international collaboration within the framework of the World Trade Organization and seek ways to end…

25Feb 2021 by ggarciadme@gmail.com

Important news about immigration to the US

Blog

On February 24, President Biden signed a Proclamation in which he cancelled some of the limitations on immigration imposed by the previous president Trump. Essentially, the impact of this order is to revoke the following restrictions: Presidential Proclamation 10014 of April 22, 2020, which established a general suspension of the issuance of new immigrant visas (understood as permanent residence permits or 'Green Cards'), with some exceptions.Section 1 of the Presidential Proclamation 10052 of June 22, 2020, which extended the previous one until December 31 2020Section 1 of the Presidential Proclamation 10131 of December 31, 2020, which extended the previous one until March 31 2021Therefore, the door opens again for the issuance of new permanent residence permits or 'Green Cards' for people who meet the associated requirements. It is important to note that…

24Feb 2021 by ggarciadme@gmail.com

Seven deadly sins in US market entry

Business

By Gonzalo Garcia, Founder and CEO of Markentry USA CONTENTS Introduction 1. Not adapting the 4 Ps of the ‘marketing mix’ to the target market 2. Ignoring regional differences or acting in the wrong state 3. Landing without the local support of experts in the target market 4. Acting without a subsidiary or choosing an inappropriate structure for it 5. Designing a complex and rigid business plan 6. Underestimating costs and deadlines 7. Underestimating the impact the US can have on the business Conclusion Conclusion Introduction The challenge faced by international companies and foreign entrepreneurs when trying to enter the US market is as great as the payoff obtained from succeeding. We are talking about a market of 330 million people with a per capita income of $65,000, which being…

20Jan 2021 by ggarciadme@gmail.com

The Biden Era Begins: Impact on International Companies

Business

By Gonzalo Garcia, Founder and CEO of Markentry USA CONTENTS 1. Introduction 2. Biden's real ability to drive meaningful change 3. Biden's priorities 4. People appointed to key positions 5. International trade 6. Immigration and travel bans 7. Opportunities for international companies 8. Conclusions 5. Conclusions 1. Introduction The inauguration of Joe Biden as President of the United States on January 20 represents a radical change of course with respect to what has been the period led by Donald Trump. Without a doubt, it is going to have a significant impact on international companies that compete or want to compete in the US market, which we will analyze in detail in this article.We will study the depth of the expected changes, taking into account the nuances of the US political…

12Jan 2021 by ggarciadme@gmail.com

How to transfer money (legally) to the US

Blog

We describe the factors to take into account when transferring money to the US as well as the existing options, their advantages, disadvantages and risks, recommending the optimal method for every situation. Index IntroductionFactors to considerOPTION 1: Travel with cash OPTION 2: Use of debit cards from the country of origin to get cash from ATMs in the USOPTION 3: Use of credit cards from the country of origin for payments in the USOPTION 4: Bank wire transferOPTION 5: Independent online platformsOPTION 6: Currency brokersTaxes and reporting obligationsConclusions and recommendationsConclusiones y recomendaciones Introduction A problem that all international entrepreneurs, executives and professionals face when settling in the US is finding the optimal way to transfer money to this country. We refer both to the money used by individuals to cover their…

24Nov 2020 by ggarciadme@gmail.com

COVID-19: Is the vaccine safe? Should I get it? – Perspectives from the US

Blog

Given the evolution of the pandemic and the news about vaccines, many of us may be asking ourselves these questions right now, which we will try to answer with a double approach: technical and social, individual and collective. Is the vaccine safe? By María José López Barragán, Ph.D. Markentry USA Partner Despite the deep concern for our physical and mental health and for the economic situation, many citizens confess not wanting to be vaccinated, now that we almost touch the first version of that coveted vaccine with our fingers. The main concern: side effects. Nobody wants to be "first." These beliefs reflect a significant gap in the information that is distributed each day. Society is bombarded with efficacy data (70%, 90%, 95%, 96%) and technical details (RNA, DNA, attenuated viruses, viral…

28Oct 2020 by ggarciadme@gmail.com

Biopharma perspectives 2021-24 with Trump or Biden

Business Development

By Juan Rivera-Mata, Markentry USA Partner The US elections may entail different scenarios for the biopharmaceutical industry. During his term, Trump has tried to eliminate “Obamacare” (a law that, among other things, makes it mandatory for companies to provide health insurance to their employees), and Biden has used that possibility as a main element of his campaign. But, at the same time as the President, local and state officials are also elected, and the House of Representatives and 1/3 of the Senate are renewed. It appears that Democrats will remain a majority in the House, but the Senate, now Republican, may go "blue." Trump has appointed 3 members of the Supreme Court - for life -, making it (6/3) conservative. The obligation to have health insurance (and any subsequent reform) will…

29Sep 2020 by ggarciadme@gmail.com

The «Dunning-Kruger» effect and the importance of feasibility studies in business internationalization to the US market

Strategy

By Gonzalo Garcia, Founder and CEO of Markentry USA 1. The Dunning-Kruger effect and other cognitive biases The Argentinian actor Ricardo Darín, in the fabulous film "The secret in their eyes", awarded an Oscar for the best foreign film, defined in an anthological scene two types of idiots: the one who knows he is an idiot and is therefore harmless, and the one who thinks he is a genius and does nothing but generate problems. The truth is that we are all exposed to behaving like both kinds of idiots in many fields, as modern psychology has amply shown. This is the "Dunning-Kruger" effect, discovered by social psychologists David Dunning and Justin Kruger, which is defined as the inability to recognize our own ineptitude. It is a cognitive bias that means that…

14Sep 2020 by ggarciadme@gmail.com

The KICS Principle (Keep It Competitive Stupid): an antidote to the “myopia” that slows down competitiveness

Competitive Assessment

By Raul Peralba, Markentry USA Partner Introduction This article is an adaptation made by the author from the introduction of his book, of the same title, written with Ralph Whitestone. It is currently available in Spanish via Amazon and will be published in English soon. The aeronautical engineer Clarence “Kelly” Leonard Johnson was a true innovator in the aerospace industry. He worked for many years at Lockheed Martin Skunk Works (secret projects department) and was highly regarded for his organizational skills and for dealing with highly complex matters. One of his biggest skills was the ability to break problems down and simplify them so that everybody involved in his projects was very clear about it all. I.e.: he recommended simple and understandable developments which could only cause errors that were…

Category: Blog