07Nov 2022 by ggarciadme@gmail.com
How to manage a multilingual presence on LinkedIn, for companies and individuals

How to manage a multilingual presence on LinkedIn, for companies and individuals

Business
1. Introduction There are 190 million LinkedIn users in the United States, 71.9% of the population older than 18The online presence of any international business acting or planning to act in the US market is an essential factor that will impact the success of their strategy. We have covered in the past related topics like How to Ensure your International Company Website is Effective in the US.  Having a powerful online presence on LinkedIn is essential for any business, especially those serving other businesses (B2B). A few facts to illustrate this point: As of July 2022, LinkedIn has more than 850 million users worldwide (source: Kepios). There are 190 million LinkedIn users in the United States, which is 71.9% of the population older than 18. This percentage is much higher…
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30Jun 2022 by ggarciadme@gmail.com
What does your company do? How to make an effective elevator pitch

What does your company do? How to make an effective elevator pitch

Business Development
By Sheena Liang An elevator pitch is a professional introduction that will hopefully lead to a deeper dialogue about the value of what you and your company can offer. Why is it called an elevator pitch? The term comes from the idea that if you ended up in an elevator with someone, what would you say about you or your company on the elevator ride to start a conversation with them? In the United States, an elevator pitch is essential because people expect to learn about you or your company in a short amount of time. A successful elevator pitch should spark your audience’s interest and make them want to hear more.  In general, you can use an elevator pitch anytime when someone asks you, “What does your company do?”…
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24May 2021 by ggarciadme@gmail.com
How to Ensure your International Company Website is Effective in the US

How to Ensure your International Company Website is Effective in the US

Business Development
Introduction At this point, it should be unnecessary to explain why taking care of the online presence of a business is essential if you want to succeed in any market in the world, with very few exceptions. However, it is surprising the high number of errors that can be identified when reviewing the web pages of international companies that are devoting large amounts of resources to entering the US market. In this article we will identify the most frequent problems and propose some ways to solve them.Think Globally, Act LocallyIn a global or international strategy, it is essential to know the details that must be adapted for important markets. The United States is a country with special characteristics that may lead to the need for not obvious modifications in the message…
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29Sep 2020 by ggarciadme@gmail.com
The «Dunning-Kruger» effect and the importance of feasibility studies in business internationalization to the US market

The «Dunning-Kruger» effect and the importance of feasibility studies in business internationalization to the US market

Strategy
By Gonzalo Garcia, Founder and CEO of Markentry USA 1. The Dunning-Kruger effect and other cognitive biases The Argentinian actor Ricardo Darín, in the fabulous film "The secret in their eyes", awarded an Oscar for the best foreign film, defined in an anthological scene two types of idiots: the one who knows he is an idiot and is therefore harmless, and the one who thinks he is a genius and does nothing but generate problems. The truth is that we are all exposed to behaving like both kinds of idiots in many fields, as modern psychology has amply shown. This is the "Dunning-Kruger" effect, discovered by social psychologists David Dunning and Justin Kruger, which is defined as the inability to recognize our own ineptitude. It is a cognitive bias that means that…
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