07Nov 2022 by ggarciadme@gmail.com
How to manage a multilingual presence on LinkedIn, for companies and individuals

How to manage a multilingual presence on LinkedIn, for companies and individuals

Business
1. Introduction There are 190 million LinkedIn users in the United States, 71.9% of the population older than 18The online presence of any international business acting or planning to act in the US market is an essential factor that will impact the success of their strategy. We have covered in the past related topics like How to Ensure your International Company Website is Effective in the US.  Having a powerful online presence on LinkedIn is essential for any business, especially those serving other businesses (B2B). A few facts to illustrate this point: As of July 2022, LinkedIn has more than 850 million users worldwide (source: Kepios). There are 190 million LinkedIn users in the United States, which is 71.9% of the population older than 18. This percentage is much higher…
Read More
15Jul 2020 by ggarciadme@gmail.com
10 keys for successful ‘networking’ of foreigners in the USA

10 keys for successful ‘networking’ of foreigners in the USA

Blog
By Gonzalo Garcia, Founder and CEO of Markentry USA Introduction Sonia Sotomayor, Justice of the US Supreme Court, was the first Hispanic to reach that position. As she said in her book 'My beloved World':Sometimes, idealistic people are put off the whole business of networking as something tainted by flattery and the pursuit of selfish advantage. But virtue in obscurity is rewarded only in Heaven. To succeed in this world you have to be known to people. I have just completed 18 years of professional career in the USA, 2 thirds of the total. During this time, I have continually faced the challenges encountered by people from different cultures and whose native language is not English. I have had the opportunity to deal with all kinds of people, including billionaire…
Read More